Search Engine Optimization and Marketing

Search engines are becoming increasingly important for marketers. Tracking a company blog or using Google Analytics to track usage on company web sites is a key way to measure success and awareness. The more sites and social media that companies use, the more ways they will be capable of tracking their consumers. By tracking the highest click-through rates and hottest topics, companies will be able to stay more closely connected with their own consumers' interests and newest up-and-coming buying trends and behaviors. On the flip side, companies can also use search engines, like Google, to find out the negative buzz that is flowing through cyberspace about their company. Marketers can learn what consumers do not like about a company and try to change the assumptions of consumers with public relations campaigns using social media sites.

Just a thought...

It's nice to know that my college world is now connecting to the real world. Everything is coming together as one big picture. My Principles of Marketing IT 4000 class at BG is all about social networking topics, and that is exactly the topic of my newest article I am writing for one of my internship company Web sites. Not to mention my Marketing Research class sure helps me advance as a marketing research intern. Watch out Cali, here I come.

Fingers crossed my hard work pays off, and things keep falling into place..

Following on Twitter

I just realized, in order to follow a "real" celebrity, the top of their profile contains a checkmark and says 'verified account' next to it. That's how you can decipher the celebrities from the fakes. Besides celebrities, you can search just about anything or anyone or any company on twitter, and most non-celebrities are not going to have "fake" accounts anyway. However, some companies may have "fake account" like dunkin donuts, for example.

How to Find Good Twitters to Follow

I think it's almost impossible to find good twitters to follow. It's fun to follow celebrities, and most celebrity names come up as 10 different people when you search them. It is extremely difficult to find the "real" genuine celebrity. For example, if you type in Kim Kardashian, there are about 8 different Kim Kardashians that pop up. Plus, some celebrities don't use there real names, which makes it even more difficult. It would be great to have some kind of "genuine" filter, haha, but I doubt that will ever happen.

Access

Today in class we created an Access database. I think its great to know how to use databases because every company uses them, even smaller companies. I work for a small manufacturing company and even they have an entire department just for database CRM files. It's nice to know the things we learn really do apply to the real world.

iPad

The release of the iPad has created a buzz in the social media world. I think its interesting how the iPad even works. It's one giant touch screen ha? Apps seem as though they would be hard to use, what are you supposed to do just set it on your lap? In reading a recent article, I realized that a lot of media like Hulu, used for watching television shows, on the iPad are not yet accessible. I wonder how huge this hype will get, or maybe something even newer will be created in the meantime. I guess you'll never know how great it is until you try it!

Messenger Game

We played a game in MKT 4000, where each member of the group was either a looker, supplier, messenger, feedbacker, etc. By playing this game, we all realized how very vitale communication is to the business world, especially clear communication. Otherwise, if communication is misinterpreted, projects and ideas will be completely different then originally planned.